TrueNorthWay is a privately held, vertically integrated real estate firm focused on the development, construction, and long-term operation of attainable apartment communities.
Build durable housing at attainable rents for working households, and operate it responsibly for the long term.
We stay vertically integrated so the critical work stays aligned. That means fewer handoffs, tighter coordination, and predictable execution from approvals through operations.
Across the United States, working households are being priced out of the rental market. New supply is often priced at the top of the market, while income-restricted options are limited and slow to deliver.
Most renters end up choosing between two imperfect options: Overpay for new “luxury” product, or compete for income-restricted housing.
That leaves a large middle underserved.
Many firms do not build for this segment because it requires cost discipline, execution control, and a long-term ownership mindset.
We do.
We are not just developers. We build, operate, and own.
Vertical integration means fewer delays, fewer markup layers, and clear accountability for how the product gets delivered and how it performs after delivery.
Every layer we bring in-house makes execution more consistent, from early feasibility through the tenant experience.
1. Site Sourcing & Entitlements:
We pursue sites that fit our product and have a workable approval path. We work directly with landowners, brokers, and local jurisdictions to keep feasibility and approvals coordinated.
2. In-House Design & Drafting:
Good design is not just looks, it is buildability and long-term performance. We keep plans efficient, code-ready, and aligned with our construction and operations standards so the process stays smooth from permitting through delivery and ongoing operations.
3. Licensed General Contractor:
We are our own licensed general contractor. That means one team accountable for cost, schedule, and quality. Fewer handoffs, tighter oversight, and consistent standards from the first trade on-site to certificate of occupancy.
4. Self-Managed Properties:
After certificate of occupancy, our operations team handles leasing, maintenance, and resident experience. That keeps operating costs disciplined and accountability long-term.
5. Not Dependent on Incentive Timelines:
Our projects are structured to stand on their own so execution is not delayed by uncertain timelines. When incentives are available and make sense, we evaluate them pragmatically.
We operate across the Southeast, including Georgia, Florida, and Alabama, with more markets on the horizon.
We do not chase headlines. We go where demand is real, fundamentals are strong, and the path to delivery is clear. If a community wants attainable housing delivered with accountability, we can execute.